Traction Software Announces International Partner Initiative

Applied Knowledge and Netcore Solutions Leverage New Traction® TeamPage™ Release 3.0 Solution to Deliver Enterprise Weblog Technology into Asian Markets

Contact:
Dana Harris
Red Javelin Communications, Inc.
978-440-8392
Email: dana@redjavelin.com

Providence, R.I. November 17, 2003 - Traction® Software, Inc., the leader in Enterprise Weblog software, today announced the introduction of its international partner initiative, unveiling partnerships with Applied Knowledge Co, Ltd. of Japan (AKJ) and Netcore Solutions Pvt, Ltd. of India. The partnership initiative allows Traction Software to meet the growing demand for Enterprise Weblog solutions from international corporations and government organizations. Through the program, partners will leverage Traction 3.0, also announced today, which contains several new features including an internationalized user interface designed to allow each organization to successfully customize or localize the product to meet the needs of their respective market (See separate press release for complete details on Traction 3.0).

"The growing demand for Enterprise Weblog solutions in U.S., Asia and Europe is a tremendous validation of the technology and the benefits this software delivers to the end-user," said Greg Lloyd, President of Traction Software. "Traction 3.0 in conjunction with the international partner initiative will give customers around the world the opportunity to fully realize and leverage the capabilities of Traction's Enterprise Weblog solution."

Applied Knowledge Co, Ltd Launches Traction TeamPage in Japan

Applied Knowledge Co, Ltd of Yokohama, Japan announced today the availability of Traction TeamPage for the Japanese market. AKJ localized the Traction interface and adapted the user manuals and help text. AKJ is now prepared to deliver solutions to the Japanese market.

"Traction TeamPage is a barrier free, easy-to-use knowledge management system," said CEO Masayuki Kojima. AKJ is a leader in the e-Learning and knowledge management market place and will promote and deliver Traction solutions for e-Learning, research, and project management use cases. AKJ is currently running trials at some of the foremost companies and universities in Japan.

A seminar for customers, prospects and media will be held December 16 at the Imperial Hotel in Tokyo.

Netcore Solutions Pvt, Ltd. announces Emergic Topsight Solution

Netcore is an enterprise solutions company focused on messaging, collaboration and security software. Their MailServ messaging solution is used by over 250 Indian corporates at more than 550 locations. Netcore recently expanded its product line to include Pragatee, an integrated server-software solution for growing businesses, and Emergic Topsight, a suite of specialty products providing an affordable alternative for mid-sized enterprises in need of messaging and security, desktop computing, information management and business applications. Emergic Topsight integrates Traction TeamPage for knowledge sharing, an Events Horizon for Enterprise Application Data, an Information Aggregator for Online Content updates, and a Digital Dashboard to unify communication and alerts.

Netcore Solutions deploys Traction as a standalone application or as part of Emergic Topsight. Customers include Sundaram Asset Management and Kotak Securities Ltd.

  • Sundaram Asset Management is using Traction to improve communication of company information to their sales force.
  • Kotak Securities Ltd., a leading stock-broking and distribution concern, has deployed Traction to manage their library of current and historic information on the intranet. Kotak account teams also use Traction as a log of their notes, proposals, and other information with respect to key customers.

In both cases, the effectiveness of their key account teams has increased as they are now communicating and sharing critical information regarding projects, deliverables and customer issues more effectively. Account teams are more easily able to locate and reuse proposals, presentations and ideas from other teams. They meet the needs of strategic clients with greater efficiency and spend less time "reinventing the wheel." Deployment of Traction at Kotak Securities also resulted in reduced ramp-up time of new team members who now have access to a customer account log including meeting notes, issues raised, campaign information, proposals and presentations.

About Applied Knowledge Co, Ltd.
Applied Knowledge (AKJ) was founded by Masayuki Kojima in 1998 with the goal of delivering knowledge oriented software solutions and translation of software and manuals into Japanese. They introduced and translated an e-Learning Platform from Australia and developed EPSS (Electronic Performance Support System) with a US venture firm. Learn more at www.akj.co.jp

About Netcore Solutions Pvt, Ltd.
Netcore Solutions was founded by Rajesh Jain, the luminary entrepreneur who launched IndiaWorld, the largest collection of India-centric web properties which was sold to Sify, Ltd. (formerly Satyam Infoway, Ltd.) in 1999 for $115M.

Netcore Solutions is focused on creating disruptive innovations to bridge the digital divide in technology's next markets: small- and medium-sized enterprises (SMEs), and the rural populace in the developing countries of the world. Netcore believes that the next set of opportunities will be driven by the twin themes of Utility and Affordability. The opportunity ahead lies in using new and emerging innovations to build Affordable Tech Utilities. Learn more at www.netcore.co.in

About Traction Software
Traction Software is the leader in Enterprise Weblog software, delivering easy to use tools for groups and teams to communicate, share, organize and link all-sources information in context. The firm's flagship product, Traction TeamPage™, makes the business internet a writable web that works as easily as email. Traction's pending patent covers the fundamental indexing, cross-reference and navigational elements that jointly make the Traction platform unique. The company distributes its products directly and through global partners. Traction Software was founded in 1996 and is located in Providence, Rhode Island. Investors include In-Q-Tel, The Slater Center for Interactive Technology and private individuals. Learn more at www.tractionsoftware.com.

###

Traction is a registered trademark and Traction TeamPage is a trademark of Traction Software, Inc.

Page Top