Public, Investor, and Customer Affairs

Problem:

Emails sent to public, consumer, and investor relations offices overwhelm the staff and often go untracked. Corporations and organizations need to manage this process and track both the incoming email as well as the response.

Solution:

Traction can read incoming mail, assist the triage of these emails, track them through a response process, allow the responder to pick from a boiler plate if appropriate, and track the actual reply. The person responsible can respond directly from the email captured by Traction.

Traction tracks the information request and the response. Any sensitive messages such as damning reviews of a product or notes from an irate investor can be flagged or forwarded to an appropriate company representative. Valuable feedback (such as a compliment on a feature or a note about the activities of a competitor) can also be captured and flagged into another Traction project where the relevant team can act on it.

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