Headlines are Good Practice
In my role as an emergineer, I talk a lot about best practices and how they can be leveraged in a given customer deployment.
At the Traction User Group meeting in October, Jon Udell talked, in part, about Heds, Deks and Ledes (words used to mean Heads, Decks, and Leads but intentionally mis-spelled so they are not mistaken for content in a news room).
Jon says: "We're all publishers now in one way or another.
He talks through how this applies whether you are writing an email message or a blog post, then really brings it home in a Facebook example where when you post an event "Heds will always be visible to a scan or a search; decks and leads are active in far fewer contexts.
So, his recommendation for posting an event in Facebook is to pack the Hed of an event with the event title, location and date.
Email is a little more forgiving on Search, but when looking at email, we always start by scanning a list of titles (Heds).
In a blog post or wiki page, similar rules apply.
The happy medium, as Jon indicate, depends on where you are publishing, how its viewed and how its searched.