Beta Bloggers Need Not Lurk in the Enterprise
KnowledgeJolt with Jack writes about a study reported on Jakob Nielson's AlertBox about Participation Inequality: Lurkers vs.
"Alpha Bloggers" include folks like Jack, Jim McGee who writes McGee's Musings, and Michael Arrington who edits TechCrunch.
As noted in Jack's post, this kind of blogging requires passion, writing comfort and time.
Inside the enterprise, there are a few natural alpha bloggers.
Inside the enterprise, there is a much greater adoption opportunity for beta blogging than alpha blogging.
"Beta Bloggers" simply use the blog format, as an individual or in a group, to do their job better.
Here is a real example, an hour in my enterprise beta blogging life.
- A draft customer case study posted by a partner.
- A support note sent to a customer, copied to our server.
- A new license file for an insurance company.
- A question from a customer about his HTTPS implementation
- A note about a conference call with an industry analyst.
Mixed within this flow are about 10 comments about these and previous posts.
Beta blogging takes the regular communication flow you find in email, and moves it to the intranet.
It simply moves business relevant communication to a time-ordered and categorized platform capable of improving communication efficiency and threaded discussion, with a benefit of capturing knowledge for later use or reference.
Rather than going out of one's way to blog, the blog is in the beta blogger's way.
Jim McGee explains Why email continues to be a poor project management tool and Rod Boothby explains how Email is critical to Enterprise 2.
The net of it, is that email is the single application which is as pervasive as the browser.