Monitoring and Leveraging Social Media Chatter, on the Internet and in the Enterprise

July 19, 2012 · · Posted by Jordan Frank

In the Pharma Chatter session at the SLA 2012 (Special Librarians Association) conference, I had the opportunity to talk about gathering and managing intelligence from social media. I was joined by Craig McHenry (Pfizer), Lisa Orgren (Septagon Research Group), and Heather Bjella (Aurora WDC)

On the internet front, I focused on traps to avoid when monitoring and leveraging social media on the internet. Enterprise social media, by contrast, can be use case focused and highly valuable for intelligence, topic area communities, project teams and knowledge management.

After highlighting a set of use cases where my customers have found success, I outlined one specific case where a team and their limited community of <100 managers and executives have proven their leverage with over 84,000 reads and an average of 35 reads per page posted in a year. This demonstrates the continued value to be reaped from wiki style documentation and blog style communication in the enterprise. Please enjoy the slides: