re: Explaining Twitter - One of Three Places for People
Update: Steve Buttry Information Content Conductor of Gazette Communications posted an excellent tip sheet: Leading your staff into the Twitterverse for a workshop he'll be leading for the American Society of Newpaper Editors.
Journalists need to use Twitter.
Even if you don’t understand its value or usefulness immediately and even if some of the content is frivolous, journalists can use Twitter for a variety of uses:
- You can monitor the activities and discussions of people in your community or on your beat.
- You can connect with colleagues and share ideas with them.
- You can “crowdsource” stories by asking your followers for story ideas or information.
- You can quickly find people who witnessed or experienced an event.
- You can drive traffic to your content.
- You can improve your writing as you learn to make points directly in just 140 characters.
(I tell my staff that if a lead doesn’t fit in a tweet, it’s probably too long. It really helps me write better leads on my blog and columns. )
For top editors, using Twitter has added value:
- It can help change your newsroom culture.
- You communicate to your staff that you are changing and trying new things.