ROI for Competitive Intelligence?
Corporate blogging is one form of synthesizing and distributing information, and it has its own return (see ROI for Corporate Blogging?).
Some very good answers can be found in the Competitive Intelligence Foundation's State of the Art: Competitive Intelligence report for 2005 to 2006.
The report is loaded with great insight derived from over 500 survey participants representing companies across an even size range from less than $10M in revenues to over $1B.
With respect to measurement of their value, only 13.
Where in ROI for Corporate Blogging?, I suggested an equation leading to hard numbers for the ROI of Charlene Li's blog, I think the calculation here is more simple:
If Customer Satisfaction and Perception of CI Value greater than Cost to maintain CI function then Retain and consider growing the CI Function.
In spring 2004, I started working with a Global 10 customer.
With a product manager hat on I realized that the CI process results an an information product.
So I came to the same conclusion that 57.