Seamless integration can work like the Web | W3C Social Business Jam
I just joined the Nov 2011 W3C Social Business Jam and added a discussion topic: Seamless integration can work like the Web. I'm on deadline for Enterprise 2.0 next week in Santa Clara [ see you there ! ] but will try to steal time to jump in to a live IBM Jam while it's open (through Nov 10, 2011 8pm EST).
The description for Seamless Integration begins: Are there effective ways to combine legacy applications with new social technologies to help foster or encourage greater use in the company? If so, can it be done incrementally?
... integration of social software (now "systems of engagement") and transactional systems where work gets done (now "systems of record"), using the same W3C protocols and layers over W3C protocols that make the public Web successful: Web-standard content delivery, links, and link-aware search."
The world inside a social business differs from the public Web in many significant ways: a) it's much smaller; b) it's very link-deprived compared to the public Web; c) there's a lot of redundant content (think of all of the copies of the same slide deck distributed in email); d) some highly valuable content isn't linkable at all (think legacy systems of record); e) finer-grain permissioned access rules are much more important when you want to open up the most of what the business does, and what people in the business know. On the plus side, social business activity adds valuable context.
This bring issues like consistent and reliable identity, consistent and reliable access controls (over W3C protocols), representation of context, and permission aware search to the top of the queue. I believe these issues can be addressed by system architecture and layering of services over base level W3C protocols, which may eventually lead to extension or additional layers of W3C protocols.
Then use Doug Engelbart's model linking Knowledge Product (systems of record), Dialog (systems of engagement), External Intelligence (email, public Web, other social businesses) as examples. And Traction TeamPage. Published in the Jam with with links of course!