Laser focused E2.
0, without the risk? Get Traction!
I really like how Kashya Kompella from the Real Story Group offered a great dose of context for his E2.0 Marketplace Analysis Q2 2012: "Slightly modifying what the ancient Greeks said, you cannot dip your finger twice in the same (activity) stream.
In his 4D chart below, Kompella grades market players based on vendor business and product risk.
By way of example, perhaps he grades Newsgator as low vendor and high product risk because they've been around a long time (vendor stability) but their product focus has changed entirely three times (from RSS client to RSS Server to Social layer on SharePoint).
The Vendor and Product risk appears general as the color of the circle also demonstrates an area of risk based on the vendor's focus on the E2.
Traction Software and our product Traction TeamPage show up low and to the left (low product and vendor risk) in a cluster with Microsoft and Oracle.
Of course, none of this matters if the platform isn't any good.
To gauge quality, there are ample analysts who've weighed in on that matter, showing TeamPage has a stable platform upon which we've been able to innovate successfully over the last decade.
- Forbes.com contributor Haydn Shaughnessey says: "Traction, for my money, is the best conceived collaboration suite for companies that have a technical development requirement.
"He cites Traction Software as an example of a business that successfully competes with large companies like IBM by retaining: ". . . close attention to client needs, a personal desire to explore changes in the work environment, and a desire to see those reflected in the platform. "
- The 9th Annual MIT Sloan CIO Symposium has announced Traction Software as one of ten finalists for the 2012 Innovation Showcase as its Traction TeamPage product represents a cutting edge B2B solution that combines the strong value and innovation to enterprise IT.
- CTOLabs adds Traction Software to its companies of note list, "firms we believe enterprise technologists should track":
- Jacob Morgan from Chess Media Group says: I’ve seen the Traction product a few times now I have to say that I really like it and not just for small and medium size businesses.
Traction offers an amazing search integration feature which many large vendors can’t even come close to replicating. "
So, if you want a platform that rocks and remains cutting edge in the E2.